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(IVX) Interactive Virtual Experience

IVX: Interactive Virtual Experience

Published on May 8, 2020
5 Minutes Read

Join fellow ODs for a series of weekly peer-to-peer discussions on practicing during the COVID-19 pandemic

Find Below Recordings from Each Week’s Discussion

August 26, 2020 – Demystifying the 2020 CL Rule Update: Next Steps

Join our Director of US Advocacy, Dr. Mike Mayers as he discusses updates to the FTC Contact Lens Rule with 2 distinguished ODs. Dr. David Cockrell, Advocacy Chair of the American Optometric Association, will review changes to EHR systems and ov­er the AOA’s latest guidance. Dr. Trevor Fogg will share the plan he has built to tackle implementing this new ruling into his office. Don’t miss this robust opportunity to learn what changes have occurred, what you need to implement both as a prescriber and as a seller, and how to report violations.


August 19, 2020 – Soft Contact Lens Properties: The Path to Success

Join Dr. Noel Brennan, an international expert in contact lens properties, as he debunks some of the most common impressions around soft contact lenses. You might be surprised to learn what Dr. Brennan has discovered about the di­fferences between hydrogel and silicone hydrogel. As clinicians, we need to be aware of the most relevant clinical data to make the most informed medical recommendations for our patients. Dr. Brennan will shed light on the most up-to-date information and how it’s correlated to lens performance.


July 29, 2020 – A Fresh Look at Prescribing Contact Lenses

Join Drs. Stephen Cohen and Susan Gromacki as they discuss similarities and di­fferences between their experiences prescribing contact lenses in today’s environment. With so much misinformation out there, it’s crucial eye care professionals share real life stories about what’s working and what’s not. Drawing on their internationally recognized reputations for expertise in contact lenses, Drs. Cohen and Gromacki will examine best practices for communicating about hygiene, modality and comfort as well as how to fit new contact lens patients in your office.


July 22, 2020 – Driving Contact Lens Comfort: The New Normal

Join Dr. Kurt Moody, Johnson & Johnson Vision's Director of Professional Education, as he discusses contact lens comfort and hygiene, a topic that is top-of-mind for so many patients and doctors. He will explore interaction of soft contact lens properties and how they affect lens performance. Dr. Moody's discussion will be a great education for those wanting to know how they can dial up comfort and lens performance; don’t miss this opportunity to improve your patients’ experience!


June 18, 2020 – “Contact Lens Fact and Fiction: The New Normal”

Join Dr. Melissa Barnett, an internationally recognized key ­opinion leader, for a look at the facts behind contact lenses and COVID-19. She shares the latest research around ocular infection of SARS-COV-2, possible conjunctivitis correlations and proper lens care. Bringing the data to life, Dr. Barnett discusses her experience as a practitioner who strongly believes in safely f­itting contact lenses during the pandemic.


May 20, 2020 – “Reopening Tips: Practicing During COVID-19”

Join Dr. Heidi Pham-Murphy in an overview of tips for reopening your practice in the new normal. Dr. Pham-Murphy has seen ­firsthand what works well and what’s challenging. She can’t wait to share her experience with you, including how to set the right expectations for your patients, communicating clearly and valuing innovative decision making.


May 13, 2020 - "Reopening During COVID-19: The New Normal for Optometry"

Join Dr. Stephen Cohen in a step by step overview of the measures he took to reopen his practice during COVID-19. From identifying the right equipment, to educating your staff­, to resetting the patient experience, we’ll share new guidelines that will help you get back to seeing patients ASAP.


May 6, 2020 - "Incorporating Telehealth into Your Practice During COVID-19 and Beyond"

Join Dr. Damon Dierker as we deep dive into the rapidly evolving world of telehealth. Dr. Dierker will share his experience incorporating telehealth into his practice and answer your questions about caring for patients through telehealth during COVID-19 & beyond*.

*Click here for more information on HIPAA and telehealth during the pandemic


April 29, 2020 - "The New Normal for Optometry: Future of Eye Care Post COVID-19"

Join Dr. Mickles in an exploration of what the new normal for optometry might look like post COVID-19. We’ll walk through possible changes, from caring for patients to running a practice, as we help shape the future of eye care together.


April 22, 2020 - "Connecting with Patients During COVID-19" with Dr. Smithson

Join Dr. Smithson in an exploration of the innovative ways he’s continuing to communicate with patients despite social distancing. He reviews everything you need to know about telehealth, online orders and shipping.


April 16, 2020 - "Running Your Practice in the Age of COVID-19" with Dr. Jason Pingel

Join Dr. Jason Pingel, OD in a discussion about the cutting edge ways he's continuing to practice, engaging his staf­f and serving his  community.