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Newly updated articles and videos to keep you and your staff sharp.
The Johnson & Johnson Institute provides the skills, knowledge and experience necessary to excel in the field of Optometry.
Find valuable educational materials for your patients that can easily be shared digitally.
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Browse information on patient insights to enhance our understanding and interactions.
Learn about the benefits of purchasing an annual supply of contact lenses.
An engaged patient is a healthy patient.
Search engine optimization (SEO) is an important tool to drive traffic to your website via web searches made by the user.
Your website helps patients gain information, learn about your team, and get a feel for your practice before they ever step foot in your office.
Email is a powerful marketing tool used before and after patient appointments, helping to both acquire and retain your patients.
Your patient relationships begin in your office, face-to-face, and social media can continue to build these relationships outside your office.
Referrals are your most trusted form of advertising. Make the most of referrals.
Start looking at building a strategic digital plan that will strengthen your relationships.
The Health Insurance Portability and Accountability Act (HIPAA) has specific guidelines related to the disclosure and protection of a patient’s Protected Health Information. The same rules regarding patient privacy apply to social media.
Find the right multifocal lens for your presbyopic patient using the ACUVUE Fitting Calculator.