Connecting with your Patients

Suggest Contact Lenses to Your Patients

5 Minutes of Reading

Suggest Contact Lenses to Your Patients

Just because a patient doesn't express interest in trying contact lenses doesn't mean they don't want to. Many factors can keep a patient quiet about wanting to try contact lenses, but you can help by simply promoting the conversation.

For many patients, if contact lenses are not offered or recommended to them, they will assume they are not a good candidate — which is rarely the case. That's where you can help start the conversation.

Two-thirds of those who consider contact lenses do not feel sufficiently informed to make the decision on their own¹.
But 88% of patients are actually interested in trying contact lenses².
And of those patients who try contact lenses, one-third of them will buy².

Give patients the chance to try contact lenses:

Begin the conversation by finding out your patient’s lifestyle and discussing the pros and cons of glasses versus contact lenses in different situations in their life.
Encourage your staff to mention contact lenses at different patient touchpoints. For example, when booking an appointment, have them ask whether the patient is also interested in a contact lens consultation. Or, when the patient tries on different frames, offer contact lenses so they can see more clearly while choosing frames.

Simple words of encouragement are very helpful when speaking with potential new contact lens users, especially those who may be a bit undecided. Getting used to contact lenses can be difficult and overwhelming, but you can help patients experience the benefits of wearing them.

Footnotes

REFERENCES:

1. JJV Data on File. Shopper Segmentation Study 2017. CL considerers

2. Ewbank A. Who fits contact lenses? Part two. Optician 2009;237:6204 16-21

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