Tips for your business

Benefits of an Annual Supply

The value of buying an annual contact lens supply

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Imagine your team having more time to keep your clinic running smoothly. Now imagine your patients feeling satisfied with the service and products you offer. You can make this real by offering your patients the option to purchase an annual contact lens supply.

Benefits for the patient

Keep your patients healthy and happy by offering them an annual supply. With this option, they can save time searching for a reliable place to buy their lenses and have peace of mind knowing they have enough lenses until their next exam.

When they pay the bill after the exam, the patient can pick up their contact lenses for the coming year. It’s quick and easy to schedule the next exam and order the lenses at the same time, saving everyone’s time! If you don’t have the patient’s specific contact lenses in stock, it’s easy to order them. In addition, they can be delivered directly to the patient when ordered from ACUVUE®.

See firsthand how easy it is to adopt this step that saves time and gives your patient and your practice a year without disruptions!

Benefits for the clinic

A happy patient can help a clinic succeed. Your clinic can offer promotions to patients who follow a regular contact lens replacement schedule. This helps you and your patients save time and money. That's priceless!

Buying contact lenses and scheduling patients' exams in one go also helps increase staff efficiency. There will be no need to place separate orders for each patient, maintain monthly inventories, or contact patients to arrange lens collection.

You can be at ease and focus on your practice knowing you are working with a reliable contact lens supplier, along with the high rate of sales capture. This can also help reduce the number of patients who shop around for prices and the number of lenses that are never purchased.

How to talk to your patients in three easy steps

  1. Start the conversation in the exam room while discussing the patient’s lens‑wear schedule. After assessing their lens needs, begin a dialogue that addresses cost savings and the convenience of always having a pair available when needed.
  2. Be sure to mention the discount available for buying more lenses in advance and any patient discount (if applicable). If you notice resistance or hesitation, emphasize the price difference when purchasing smaller quantities.
  3. Remember to use friendly language to help the patient understand that they are eligible for an annual plan. Telling them they have been “approved for an annual plan” can help motivate them to purchase.

Footnotes

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