Building Your Own Digital Strategy

Now that you have gathered information about who your patients are and the various digital platforms, you can begin to consider building a strategic digital plan that will strengthen your relationships and ultimately grow your business.

All your digital efforts should support your business objectives. It’s important to set success benchmarks and measurement procedures to see whether you are achieving your goals. A digital marketing plan should always be monitored so you can adjust and optimize it throughout the year.

While patients are free to disclose their medical condition or their experience with a provider online, the provider cannot disclose any of this information without the patient’s consent. The same rules about patient privacy apply to social media. You must not share any information that could lead to the patient’s identity being exposed. The rule is simple: unless you have informed consent, never publish enough personal information—such as the medical condition involved—for someone to recognize who is being described. The best policy is to remove any information that could be used to identify the patient.

Marketing is about connections and conversations that create demand.

Your content will affect how your patients connect with your practice and share it with others. Integrated marketing plans are important to drive efficiency and ensure message cohesion from before the appointment through after it.

Contact your ACUVUE^® representative to learn about the latest news and available content so your practice can leverage it as part of your marketing plan.