The value of a patient with contact lenses
An engaged patient is a healthy patient. Statistics show that contact lens patients receive more frequent exams for better health outcomes and contribute substantially more revenue over a 10‑year period. Conversely, estimates indicate that contact lens dropout rates can create a lifetime sales loss for an optical practice. It’s worthwhile to implement a digital strategy that acquires, directs, and retains all patients—especially contact lens wearers.
The journey of a loyal patient
Attracting, getting, and keeping a patient depends on a number of variables across many digital touchpoints. Here's a look at what a typical patient might encounter.
Meet your patients
Patient dropout
Take note of the patients you’ve seen in recent weeks.
Which age group was most frequent? Which group came second?
How do you think these groups are using the internet?
Does your practice offer the right mix of digital tools to connect with these groups?
Patients first
The more you know about WHO you are talking to, the easier it will be to decide HOW to talk with them. In most cases, patients find you online before you find them. Naturally, they will be drawn to practices that meet their needs.
You probably already know their needs. It’s how you apply that knowledge that will determine how strong the connection you can create will be. Over time, your practice will be equipped to anticipate your patients’ needs. The following table will help you identify some common patient needs and how to address them.
Patient needs assessment
A quick assessment of your patient's needs can help you develop your optical action plan.
Footnotes
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