Instagram 101 | Johnson & Johnson Vision
Instagram For Practices 101
Why Instagram?
Instagram is one of the most visual of all the social media platforms used today.
Visual content is a natural fit for social media and Instagram makes it easy. Instagram is based on using a mobile device (such as a smartphone or tablet) to post photos and video along with short captions. With a few easy steps, you can set up an Instagram account and allow pictures to tell your story. Let’s get started!
You can use hashtags (#ACUVUEarabia) to tag your posts which allows users on the app to find them more easily.
Set Up Your Account
- Download the app on your smartphone or tablet.
- Tap Sign Up, then enter your practice’s email address and tap Next. It is recommended to use a general email addresses for your practice rather than a personal email.
- Add your profile information and create a password.
- Create a unique username; it can be the same as your practice name.
- Instagram will prompt you to search and discover people. This could be friends or family or other practices that you are interested in.
- Go back to Settings and tap Switch to Business Profile.
Already Have A Personal Account?
Open an account designated for your practice by following these steps:
- Access your profile and click on your username at the top of your screen
- Scroll to the bottom and tap Add Account
- Find “Don’t have an account? Sign Up.” at bottom of the screen. Tap Sign Up and then Sign Up with Phone or Email on the following screen
- Tap Email, and then follow the instructions.
Set Up Your Profile
Before you start to educate patients on Instagram, make sure you have a compelling profile, and your account appears active.
1 Profile Picture
Use your practice’s logo, or if preferred, a photo of the ECP given you obtained their consent. Be consistent with your photo across other social media channels.
2 BIO
Include the kind of services you provide as well as information about your practice.
3 Recent Photos
Having 9 posts will make your account look active. No one wants to follow an empty account!
Get To Know Instagram’s Basic Features
The following icons appear at the bottom of the screen and allow you to access different functions of the app
See who’s posting. The newsfeed shows you posts from everyone you follow. | |
Discover what’s happening on Instagram outside of your network | |
Add posts from your camera roll or take a picture and post it straight to your profile. | |
Browse Reels on Instagram. These are short videos that help engagement. | |
View your own profile page. Your profile page will show how many posts, followers, and how many people you are following. It will also show your profile description and most recent posts. You will also be able to see if patients have tagged your practice in a post. | |
Go here to view your Notifications. You will be able to see who has liked or commented on your posts and any new followers you have gained. | |
Here you can see who has sent you a private message and can respond accordingly. |
Ready For Prime Time
When posting, keep in mind what the patient would want to see and how to best educate them.
- Share photos of the precautions your team members are taking to keep your patients safe
- Let your patients see how committed you are to them.
- Share helpful information from government bodies or respected news sources
- A # (hashtag) will link to other people who use the same term. For example, help patients find you with #glasses, #contacts, #[your location] or #[your practice].
Keep A Posting Schedule
Using an editorial calendar can be a helpful way to plan upcoming posts, maintain regular communication and coordinate your posts across all your social media accounts.
Advertising On Instagram
When you activate your Business Profile on Instagram it comes with a few additional features such as Insights and Promotion.
View Insights
Find important metrics on your account activity, such as impressions (interactions with content) or engagement (anytime a user likes or comments on one of your posts). The metrics will tell you what your patients and others like to learn, who they follow and what they react to most.
Promotion
To use paid advertising, follow the prompts to select who you want to target and what you want to spend. Keep in mind the age range of your promotion will be different depending on the audience, for example we would look to target the age group 45+ with a Multifocal or Presbyopia message.
ACUVUE® Contact Lenses are indicated for vision correction. As with any contact lenses, eye problems, including corneal ulcers, can develop. Some wearers may experience mild irritation, itching or discomfort. Contact lenses should not be used in case of eye infections or any other eye conditions, or in case of a systemic disease that may affect the eye. For complete information, including contraindications, precautions and adverse reactions, please consult the Instructions for Use.
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