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Practice Building Tips

Help stay on top with reference material, industry tips, articles and more.

This comprehensive toolkit is full of print and digital content designed for doctors and their staff to capture and retain new and existing contact lens wearing patients.

We have created a Digital Toolkit to help promote your practice and let patients know they can purchase from you in the comfort of their home.

Learn how to generate revenue and retain patients remotely.

Learn about the benefits of purchasing an annual supply of contact lenses.

An engaged patient is a healthy patient. 

Search engine optimization (SEO) is an important tool to drive traffic to your website via web searches made by the user. 

Your website helps patients gain information, learn about your team, and get a feel for your practice before they ever step foot in your office. 

Email is a powerful marketing tool used before and after patient appointments, helping to both acquire and retain your patients. 

Your patient relationships begin in your office, face-to-face, and social media can continue to build these relationships outside your office. 

Referrals are your most trusted form of advertising. Make the most of referrals.

Start looking at building a strategic digital plan that will strengthen your relationships.

The Health Insurance Portability and Accountability Act (HIPAA) has specific guidelines related to the disclosure and protection of a patient’s Protected Health Information. The same rules regarding patient privacy apply to social media.


Template for user to populate with information. Physicians are responsible for providing important safety information to patients.

Learn how to set up your account and get to know instagram’s basic features such as #hastags, keeping a posting schedule, and advertising.

Learn how to approach local media successfully to reach patients and key community members to share updates on how they may safely seek care and treatment in your practice.

Learn how to educate your audience through social media to keep your patients and others in your community apprised of how you’re operating during the outbreak.

Learn how to create your own Facebook page, make posts, setup advertisements, engage with customers through Facebook Messenger and use Facebook Live.

A toolkit to help promote TECNIS SynergyTM IOL to your patients.