Practice Building Tips

This comprehensive toolkit is full of print and digital content designed for doctors and their staff to capture and retain new and existing contact lens wearing patients.

We have created a Digital Toolkit to help promote your practice and let patients know they can purchase from you in the comfort of their home.

Learn how to generate revenue and retain patients remotely.

Learn about the benefits of purchasing an annual supply of contact lenses.

An engaged patient is a healthy patient. 

Search engine optimization (SEO) is an important tool to drive traffic to your website via web searches made by the user. 

Your website helps patients gain information, learn about your team, and get a feel for your practice before they ever step foot in your office. 

Email is a powerful marketing tool used before and after patient appointments, helping to both acquire and retain your patients. 

Your patient relationships begin in your office, face-to-face, and social media can continue to build these relationships outside your office. 

Referrals are your most trusted form of advertising. Make the most of referrals.

Start looking at building a strategic digital plan that will strengthen your relationships.

The Health Insurance Portability and Accountability Act (HIPAA) has specific guidelines related to the disclosure and protection of a patient’s Protected Health Information. The same rules regarding patient privacy apply to social media.

Display the poster throughout your office to help promote and educate patients on your LASIK procedure offering.

Template for user to populate with information. Physicians are responsible for providing important safety information to patients.

Learn how to optimize your platform, increase your review base, embrace the "haters" and maintain HIPAA compliance. Physicians are responsible for providing important safety information to patients.
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How to showcase your practice by incorporating internal referrals, optometric referrals and corporate programs. Physicians are responsible for providing important safety information to patients.
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Learn who you are trying to reach via social media.

Understand the basic formula for creating peak moments for your patients and team. Physicians are responsible for providing important safety information to patients.
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Learn how to capture the interest of Millennial patients by knowing what to say, how to say it and when to say it. Physicians are responsible for providing important safety information to patients.
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Learn about Vance Thompson Vision’s process to provide a memorable patient experience, with engaged employees at all levels of your practice, resulting in passionate patient advocates for your brand. Physicians are responsible for providing import

Find out about the keys to effective conversions. Physicians are responsible for providing important safety information to patients.
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Display the counter card to drive awareness of your LASIK procedure offering.

Email is still a great way to reach your patients. Download our email template to help drive word of mouth referral through utilization of social media posts. Physicians are responsible for providing important safety information to patients.

As an iFS^® Laser Cataract-affiliated eye care professional, display the counter card to drive awareness of your technology and procedure offering.

Download and utilize the presentation to help educate your colleagues on your technology and procedure offering. Physicians are responsible for providing important safety information to patients.

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Utilize this Physician’s FAQ template to notify the media of your technology and procedure offering. Physicians are responsible for providing important safety information to patients.

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Use this infographic to help identify which of your patients are considering LASIK.

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Tips to Delivering Successful Practice Event

Even if your practice is small or uses an in-house OD already, taking the time to create an OD referral network can be a considerable benefit to your practice and patient care.

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Learn how to set up your account and get to know instagram’s basic features such as #hastags, keeping a posting schedule, and advertising.
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Learn how to approach local media successfully to reach patients and key community members to share updates on how they may safely seek care and treatment in your practice.
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Learn how to educate your audience through social media to keep your patients and others in your community apprised of how you’re operating during the outbreak.
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Learn how to create your own Facebook page, make posts, setup advertisements, engage with customers through Facebook Messenger and use Facebook Live.
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Contains reference guides to further your understanding of LipiFlow^® and to enhance your interactions with patients seeking treatment. PP2020TS4288

Use the Mastering Phone Communications script to ensure effective capture of important contact and motivation information and to end each call with a scheduled consultation appointment.

Learn how to ensure everyone who answers the phone in your practice is prepared to help the LASIK caller.

Use the Generic Call Intake Sheet to ensure a smooth patient intake process.